Marketing in Social Games Uses Same Principles As Other Marketing Strategies
Many companies both large and small have products that they want to advertise in online avatar games. Some people may think that they methods and strategies that you use to advertise in these virtual worlds are vastly different than the techniques they have learned for marketing in the real world. In reality these two mediums are actually very similar. Although some concessions must be made due to the nature of the environment, you are still dealing with people.
Using social games such as FarmVille to advertise your products can produce a lot of bang for the buck. Many people like to chat about the bonuses they receive or the things that they have done. If you can advertise your product using a special bonus item that is branded with your item, many will spend hours thinking about your product as they try to unlock the bonus item.
You must also remember that each and every player is not simply a number. It is a person who has the potential to be your latest customer. By following up with every one of these people who shows an interest in your product you can often generate a great deal of business that otherwise may have fallen through the cracks. Think of the potential.
Giving out free trials in a virtual world can help potential customers build loyalty to your company which then results in them paying real money when they have to go out and spend their money in the real world. A familiarity with your brand can often be the different between a sale and a customer who walks away. If your brand can become associated with desired actions inside the game, then that association may follow them into the real world where they start to spend their money on real products.
No Comment